"The philosophy behind much advertising is based on the old observation that every man is really two men --
the man he is and the man he wants to be."
Alex Bogusky, the Dadaist of the advertising industry, took a leap of faith when he decided to leave the industy altogether. Is this a New Age midlife crisis or his greatest rebranding campaign?
It is quite a long read, but you would be indulging in it if you are in advertising, or aspires to be in the industry but feels like too old to do so (like moi).
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